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Ed Reynolds

Ed is enthusiastic about all aspects of cycling and is motivated by a desire to help people have exceptional cycling experiences. He studied at the United Bicycle Institute, the US Olympic Training Center, and alongside some of the country’s finest mechanics. He is one of the founders of the Professional Bicycle Mechanics Association (PBMA), and continues to serve on its board of directors. For the PBMA, he continues to educate, test, and certify mechanics across the US. 

Ed was raised in Lewisville and has been a part of the Lewisville, Clemmons, and Winston-Salem communities most of his life. However, his passion for cycling started in college with mountain biking. After earning his degree at Appalachian State University he returned to Winston Salem and joined the team at Paceline Bicycles, beginning his journey in the cycling industry. 

Since then, Ed has spent the past twenty years honing his skills and gaining knowledge about all things bicycles. And now he continues to serve the local community by creating a better cycling experience through Bespoke Cyclery.

Technical Certifications

  • Campagnolo, Carlsbad, CA
    Campagnolo Master Technician

  • Cannondale, Bethel, CT 
    Suspension and Technology Expert

  • DT Swiss, Ashland, OR
    Wheel Builder

  • Felt, Irvine, CA
    Frame Technician

  • Fox Racing Shox, Braselton, GA
    Fox, RaceFace, Easton Expert

  • Light Electric Vehicle Association, Danville, VA
    Level I Certification

  • Mavic, Boston, MA
    Wheel Technician

  • Magura, Alton, IL
    Brake Technician

  • Saris, Madison, WI
    Trainer and Rack Specialist

  • Seven Cycles, Boston, MA
    Certified Fit Technician

  • Serotta Competition Bicycles, Saratoga Springs, NY
    Certified Advanced Fit Technician

  • Shimano, Irvine, CA
    Certified Wheel Technician, STEC Platinum Club

  • SRAM, Chicago, IL
    STU Training, Suspension and Componentry Expert

  • Trek, Waterloo, WI
    Gary Fisher, Trek, LeMond, Klein, Rolf, Trek Ninja

  • United Bicycle Institute, Ashland, OR
    Advanced Bicycle Technician, Frame Preparation & Alignment, Suspension, Wheel Builder

  • USA Cycling Race Mechanics Clinic, Colorado Spring, CO
    Cat 3 Race Mechanic

  • Wahoo Fitness, Atlanta, GA
    Product Expert

  • Zwift, Long Beach, CA
    Program Expert

Professional Experiences

  • Paceline Bicycles, Winston-Salem, NC: Manager

  • Clemmons Bicycle, Clemmons, NC: Service Manager

  • Dick’s Sporting Goods, Roanoke, VA, Kingsport, TN, and Christiansburg, VA: Store Manager

  • Paceline Bicycles Junior Cycling Team, Winston-Salem, NC: Team Mechanic

  • Professional Bicycle Mechanics Association, Austin, TX: Treasurer, Board of Directors Member, Certification Proctor and Trainer

  • Interbike, Las Vegas, NV: Mechanic’s Challenge Official

  • Interbike, Reno, NV: Head Official for Mechanic’s Challenge

  • IronMan Florida, Panama City Beach, FL: Neutral Support & Mechanic (Race Day Wheels)

  • USA Cycling CX Nationals, Asheville, NC: NC EVO DEVO Team Mechanic

  • USA Cycling Road & TT Nationals, Winston-Salem, NC: Cervelo Bigla Mechanic

  • W-S Downtown Criterium, Winston-Salem, NC: Neutral Support